Agency vs Studio: What’s the Difference and Which One Should You Hire?

Agency vs Studio: What’s the Difference and Which One Should You Hire?

If you’re planning a new website, redesign, or digital product, one of the first decisions you’ll face is: Should I hire an agency or a studio? At first glance, they may seem similar — both design and build websites. But the way they work, communicate, and deliver results can be very different. Understanding this difference helps you choose the right partner for your stage, goals, and speed of growth.

sittin people beside table inside room

Giovanna Souza

January, 25 - 2026

4 min read

selective focus photography of people sits in front of table inside room
selective focus photography of people sits in front of table inside room

What Is a Digital Agency?

A digital agency is usually a larger, multi-disciplinary company offering a wide range of services, such as:

  • Web design and development

  • Branding

  • Marketing and paid traffic

  • SEO and content

  • Social media

  • Ongoing retainers

Agencies are often structured with:

  • Multiple departments

  • Account managers

  • Project managers

  • Formal processes and approvals

When an agency makes sense

Hiring an agency can be a good fit if:

  • You need many services at once

  • You have a large internal team

  • Your project has long timelines

  • You’re comfortable with structured processes

Common trade-offs
  • Slower decision-making

  • More bureaucracy

  • Less direct contact with the people actually designing and building

  • Higher costs tied to overhead, not always execution

What Is a Digital Studio?

A digital studio is typically smaller, more focused, and hands-on.

Studios specialize in fewer services — usually:

  • Website design

  • UX/UI design

  • Web development

  • Digital experiences

Instead of layers of management, studios operate with:

  • Direct collaboration

  • Senior-level involvement

  • Faster feedback loops

  • High attention to detail

When speed, clarity, and aesthetics matter, smaller teams often deliver better results.

Key Differences: Agency vs Studio

1. Focus and specialization
  • Agencies cover many services.

  • Studios go deeper into fewer things.

If your main need is a high-quality website that looks great and works well, a studio often delivers more value.

2. Speed and flexibility

Studios are usually:

  • Less bureaucratic

  • Faster to iterate

  • Easier to adapt to changes

This matters a lot for:

  • Startups

  • Growing brands

  • Teams that move fast

Agencies often require change requests, approvals, and longer timelines.

3. Design quality and attention to detail

Studios are design-led by nature.

They tend to focus heavily on:

  • Visual aesthetics

  • UI consistency

  • Micro-interactions

  • Brand expression through design

Agencies may prioritize scale and process over refinement.

4. Communication and collaboration

With a studio, you usually:

  • Talk directly to designers and developers

  • Avoid middle layers

  • Make decisions faster

This leads to fewer misunderstandings and more aligned outcomes.

5. Cost structure

Agency pricing often reflects:

  • Team size

  • Overhead

  • Management layers

Studio pricing is usually:

  • More transparent

  • Directly tied to execution and expertise

  • Better aligned with startups and lean teams

Which One Should You Hire?

Ask yourself these questions:

  • Do I need many services or one excellent website?

  • Do I value speed and flexibility?

  • Do I want close collaboration or formal processes?

  • Is design quality and detail a priority?

  • Am I building or growing a product or brand?

If your focus is clarity, aesthetics, speed, and results, a studio is often the better choice.

grayscale photo of person using MacBook
grayscale photo of person using MacBook
grayscale photo of person using MacBook

Why Explow Is a Studio — and Why That Matters

Explow was built as a digital studio on purpose.

We believe great websites come from:

  • Deep attention to detail

  • Strong visual and UX decisions

  • Fast iterations

  • Clear communication

As a studio, we:

  • Focus on design, UX, and development

  • Stay close to the work — no unnecessary layers

  • Move fast when changes are needed

  • Care about aesthetics as much as performance

We work best with:

  • Startups

  • Founders

  • Growing brands

  • Teams that value quality and agility

Final Thoughts

There’s no “better” option for everyone — only the right fit.

Agencies work well for large, complex ecosystems.
Studios shine when clarity, speed, and craft matter most.

If you’re looking for a design-focused web studio, with less bureaucracy and more attention to detail, you’re probably closer to what a studio offers.

Ready to choose the right partner?

Let’s talk about your website and see what makes sense for your goals.

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"Normally, website development can be a stressful experience. However, the Explow team handled all our requests exceptionally well and delivered our websites exactly as we expected."

Eduardo Gama

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"Normally, website development can be a stressful experience. However, the Explow team handled all our requests exceptionally well and delivered our websites exactly as we expected."

Eduardo Gama

Co-founder and CEO at @Minery

What our clients say about us
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"Normally, website development can be a stressful experience. However, the Explow team handled all our requests exceptionally well and delivered our websites exactly as we expected."

Eduardo Gama

Co-founder and CEO at @Minery

How does hiring Explow work?

After a conversation with you, we analyze your project requirements, timeline, needs, and overall scope to provide a detailed proposal. Throughout every stage, you’ll be fully supported — we’ll keep you updated on progress, clarify any questions, and ensure your experience developing a project with us is exceptional. Even after delivery, we stay by our clients’ side to support them in expanding their businesses.

What types of services do you offer?

How long does a project take, and how much does it cost?

What technologies and tools do you use?

How does hiring Explow work?

After a conversation with you, we analyze your project requirements, timeline, needs, and overall scope to provide a detailed proposal. Throughout every stage, you’ll be fully supported — we’ll keep you updated on progress, clarify any questions, and ensure your experience developing a project with us is exceptional. Even after delivery, we stay by our clients’ side to support them in expanding their businesses.

What types of services do you offer?

How long does a project take, and how much does it cost?

What technologies and tools do you use?

How does hiring Explow work?

After a conversation with you, we analyze your project requirements, timeline, needs, and overall scope to provide a detailed proposal. Throughout every stage, you’ll be fully supported — we’ll keep you updated on progress, clarify any questions, and ensure your experience developing a project with us is exceptional. Even after delivery, we stay by our clients’ side to support them in expanding their businesses.

What types of services do you offer?

How long does a project take, and how much does it cost?

What technologies and tools do you use?

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From Brazil to the world

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© 2023 - 2026 by Explow. All rights reserved.

© 2023 - 2026 by Explow. All rights reserved.