If you’re planning a new website, redesign, or digital product, one of the first decisions you’ll face is: Should I hire an agency or a studio? At first glance, they may seem similar — both design and build websites. But the way they work, communicate, and deliver results can be very different. Understanding this difference helps you choose the right partner for your stage, goals, and speed of growth.

Giovanna Souza
January, 25 - 2026
4 min read
What Is a Digital Agency?
A digital agency is usually a larger, multi-disciplinary company offering a wide range of services, such as:
Web design and development
Branding
Marketing and paid traffic
SEO and content
Social media
Ongoing retainers
Agencies are often structured with:
Multiple departments
Account managers
Project managers
Formal processes and approvals
When an agency makes sense
Hiring an agency can be a good fit if:
You need many services at once
You have a large internal team
Your project has long timelines
You’re comfortable with structured processes
Common trade-offs
Slower decision-making
More bureaucracy
Less direct contact with the people actually designing and building
Higher costs tied to overhead, not always execution
What Is a Digital Studio?
A digital studio is typically smaller, more focused, and hands-on.
Studios specialize in fewer services — usually:
Website design
UX/UI design
Web development
Digital experiences
Instead of layers of management, studios operate with:
Direct collaboration
Senior-level involvement
Faster feedback loops
High attention to detail
When speed, clarity, and aesthetics matter, smaller teams often deliver better results.
Key Differences: Agency vs Studio
1. Focus and specialization
Agencies cover many services.
Studios go deeper into fewer things.
If your main need is a high-quality website that looks great and works well, a studio often delivers more value.
2. Speed and flexibility
Studios are usually:
Less bureaucratic
Faster to iterate
Easier to adapt to changes
This matters a lot for:
Startups
Growing brands
Teams that move fast
Agencies often require change requests, approvals, and longer timelines.
3. Design quality and attention to detail
Studios are design-led by nature.
They tend to focus heavily on:
Visual aesthetics
UI consistency
Micro-interactions
Brand expression through design
Agencies may prioritize scale and process over refinement.
4. Communication and collaboration
With a studio, you usually:
Talk directly to designers and developers
Avoid middle layers
Make decisions faster
This leads to fewer misunderstandings and more aligned outcomes.
5. Cost structure
Agency pricing often reflects:
Team size
Overhead
Management layers
Studio pricing is usually:
More transparent
Directly tied to execution and expertise
Better aligned with startups and lean teams
Which One Should You Hire?
Ask yourself these questions:
Do I need many services or one excellent website?
Do I value speed and flexibility?
Do I want close collaboration or formal processes?
Is design quality and detail a priority?
Am I building or growing a product or brand?
If your focus is clarity, aesthetics, speed, and results, a studio is often the better choice.
Why Explow Is a Studio — and Why That Matters
Explow was built as a digital studio on purpose.
We believe great websites come from:
Deep attention to detail
Strong visual and UX decisions
Fast iterations
Clear communication
As a studio, we:
Focus on design, UX, and development
Stay close to the work — no unnecessary layers
Move fast when changes are needed
Care about aesthetics as much as performance
We work best with:
Startups
Founders
Growing brands
Teams that value quality and agility
Final Thoughts
There’s no “better” option for everyone — only the right fit.
Agencies work well for large, complex ecosystems.
Studios shine when clarity, speed, and craft matter most.
If you’re looking for a design-focused web studio, with less bureaucracy and more attention to detail, you’re probably closer to what a studio offers.
Ready to choose the right partner?
Let’s talk about your website and see what makes sense for your goals.











