If you’re planning to build or redesign a website, one of the first questions that comes up is pricing. And the honest answer is: it depends. Website costs in the US vary widely based on scope, complexity, and who you work with. Understanding these differences helps you make better decisions — and avoid expensive mistakes. Let’s break it down.
Giovanna Souza
December, 14 - 2025
5 min read
One of the first questions startups ask when planning a new website is simple:
“How much does a website actually cost in the US?”
And while the most common answer is “it depends”, that response usually avoids what founders really want to know:
👉 What should I realistically budget for — and why?
In this article, we’ll break down typical website pricing in the US market, what affects those costs, and how different pricing models work — so you can make better decisions for your business.
What affects website pricing in the US?
Before talking numbers, it’s important to understand what actually drives cost.
1. Scope and complexity
A simple marketing website is very different from a multi-page platform with custom logic.
Pricing is influenced by:
Number of pages
Custom design vs. templates
Animations and interactions
CMS requirements
Third-party integrations and tools
2. Strategy and UX involvement
Websites built with:
research
UX thinking
clear user journeys
conversion strategy
cost more — and perform better.
A website without strategy might be cheaper upfront, but usually costs more in lost opportunities.
3. Who you hire
This is one of the biggest pricing factors in the US market.
Freelancers, studios, and agencies all operate differently — in terms of process, speed, accountability, and depth of involvement. The price reflects not just execution, but also ownership of outcomes.
With that in mind, let’s look at realistic pricing ranges based on current standards for startups and growing companies.
“A website isn’t a cost — it’s part of your growth infrastructure.”
Typical Website Pricing in the US
Below are average ranges you’ll commonly see when working with professional teams in the US market.
Landing Pages
$1,000 – $3,000
Usually focused on:
Lead generation
Product validation
Campaigns or launches
Pricing depends on:
Custom design vs templates
Copy and content support
Animations and interactions
Conversion strategy
Marketing Websites
$3,000 – $8,000
These are multi-page websites designed to:
Present the brand clearly
Explain services or products
Build trust and credibility
Costs increase with:
Custom visual identity
Strategic page structure
SEO-ready content
Performance optimization
Startup / Product Websites
$5,000 – $15,000+
Common for SaaS, tech startups, and funded teams.
Pricing reflects:
Strategy-driven UX
Clear conversion funnels
Custom components
Scalability for future growth
These websites are not just “online brochures” — they are business tools.
Subscription-Based Design & Development
$4,000 – $10,000/month
A growing model in the US, especially for startups that:
Move fast
Ship continuously
Don’t want to hire in-house yet
Subscriptions usually include ongoing design, development, and iteration — instead of one-off deliveries.
What Actually Influences Website Costs?
Price isn’t just about the number of pages. The biggest cost drivers are:
1. Strategy vs. Execution
A website built with clear business goals (conversion, validation, sales) costs more — because it delivers more.
2. Custom Design vs. Templates
Templates reduce cost, but custom design increases clarity, differentiation, and trust.
3. Content & Messaging
Good websites don’t just look good — they communicate clearly. Copy and structure matter.
4. Seniority & Speed
Experienced teams move faster, make better decisions, and avoid rework — which impacts pricing.
5. Scope Clarity
Clear goals = focused scope = better cost control.
Per Project vs. Subscription: Which Model Makes Sense?
Both models are common in the US market — and each fits different stages.
Per Project Works Best When:
You have a clear goal (launch, redesign, MVP)
Scope and timeline are defined
You need a focused delivery
Subscription Works Best When:
Your product or marketing evolves constantly
You need ongoing improvements
Hiring a full-time team doesn’t make sense yet
For many startups, subscription becomes a flexible alternative to building an in-house team too early.
“But You’re a Brazilian Studio — How Does That Work?”
This is a fair question — and an important one.
Being a remote studio allows us to work globally, but our pricing is based on the US market, not local costs.
What clients pay for isn’t geography.
It’s:
Strategic thinking
Clear execution
Reliable delivery
Results that support growth
Remote collaboration is now standard — and value is defined by outcomes, not location.
So, How Much Should You Budget?
Instead of asking “What’s the cheapest option?”, a better question is:
“What level of clarity, speed, and impact does my business need right now?”
For startups, the right website investment is the one that:
Supports your current stage
Helps you move faster
Doesn’t create future rework
Final Thoughts
Website pricing in the US isn’t random — it reflects strategy, responsibility, and impact.
When you understand how costs are structured, choosing the right approach becomes much easier.
Planning a website and need a clear, realistic estimate?
Get in touch with us or take a look at our pricing to see how we work and what fits your goals.
